One of the key concepts you need to grasp before diving into building out a customer journey is customer intent, the types of customer intent, and the stages of customer intent.
To get a grounding in this, we are going to turn to some of the worlds top experts on customer intent… Google.
Here are a few articles to get you started:
Then check out this powerful 3 minute video:
Finding Customers Online
In this module we look at all of the free places you can find customer groups online.
Here we look at how to put together a keyword list. This is where deep thinking about intent comes in – what are people who are in your customer personas and ready to engage with you going to type? And, is there enough traffic on those terms?
Here we look at how to find audience groups on Facebook for paid advertising.
Once you’ve gone through this, here are the things that you will want to put together (preferably in a Google Doc) to discuss on our next call.
- A list of free places (press, question sites, etc) you think might be a good fit for you
- A list of the top 3 keyword groups (so individual words with good traffic and a subset of related words) you found in Google as well as approximate traffic numbers.
- A list of the top 3 Facebook audiences you think match your demographics, and the approximate numbers.