Yep, Infusionsoft Deliverability Can be a Real Pain
If emails don’t seem to be getting through, it is possible that you haven’t configured your Infusionsoft Deliverability settings correctly. There are two domain based settings that are critical to getting emails delivered from your Infusionsoft account. They are DKIM and SPF. I will warn you up front – if you aren’t super ‘tech-savvy’ and sentences like ‘You are going to need to add a TXT record to your DNS settings in your domain name registrar’ make you feel a little funny inside, it is OK. We can do this for you. If you want to skip the hard part and have our team do this, here is your chance. (Otherwise, keep reading below)
DIY Guide to Email Delivery in Infusionsoft
OK brave soul, welcome, and here is what we are going to do. First of all, email deliverability is a relatively large subject. Infusionsoft has put together a comprehensive resource on Email Deliverability in Infusionsoft that you might want to check out. It covers more in-depth topics like list hygiene, your domain name’s status on gray / blacklists, how to handle opt-outs, and other things. In this article, we are going to assume your domain name is clean, that you respect opt-outs on your list, and that you just haven’t taken the time to properly configure your account.
So, what are the things we need to configure? There are two major records that matter for good email deliverability. Please note that if you send email from multiple domains, you need to run through this process for every domain that you plan to send emails from in your Infusionsoft account. So, for example, if some of your emails come from firstname.lastname@example.org and others come from email@example.com you need to make sure that both domain.com and yourname.com are set up with the appropriate SPF and DKIM records.
In the end, our goal is to end up seeing this in our Infusionsoft account:
To start off with, here is a brief overview of what SPF and DKIM are.
SPF Records or Sender Policy Framework Records are a TXT record that lives on your domain that outlines the policies of who is allowed to send email on your behalf. Infusionsoft has put together a fantastic article on configuring your SPF records correctly.
You’ll want to pay special attention to point #5 if you use G Suite for email or any other email sending service. You want to have every single service that sends email on behalf of your domain registered in your SPF record, but you don’t want to have multiple TXT records – you need to have just a single record that has multiple include: statements inside of it. Again, if you don’t know what I mean check the article that was referenced in the last paragraph, point #5.
DKIM Records or Domain Keys Identified Mail Records are a type of digital signature that adds a secondary layer of domain verification when a person receives an email. There is no sense in rewriting what has already been concisely written, so for quick, step by step instructions straight from Infusionsoft see their DKIM Setup Page.
If you follow the instructions on both of those pages, you should be pretty good to go, and you should see a boost in the deliverability of your Infusionsoft emails right away. If you want to know more about both of these, here is a great guide to DKIM and SPF written in plain English.
If you have any questions or issues feel free to post a comment below, and if you get through it all and still can’t get it done, just click the little magic button below and we can take care of it for you! Good luck!