Messaging Alignment

Today’s exercise is a quick one.  We are going to answer three questions with one sentence each.  Ready?

1. What do you do?

2. Who cares?

3. What difference does it make?

Inside of question one, try to answer all of the W5H questions:

  • For who do you do this (your customer avatars)
  • What exactly do you do?
  • When – how long does it take, in what time frame?
  • Where – do we have location specificity? (in greater Philly)
  • Why do you do it?
  • How do you do it?

Not necessarily in that order.


Other Trainings in this Series

The 9 Steps to Digital Marketing Success

Building Customer Personas

Aligning Your Messaging

Crafting Customer Journey Maps