Mission & Vision

Pirate & Fox seeks to make life easier for entrepreneurs, business owners, and engaged employees who are involved in successful projects and are ready to engage outside help to optimize digital marketing & automation.  Using a holistic brand vision to understand the goals and audience of a company, we assess the position of companies against our framework for success and then apply the Spiral Method to help companies achieve consistent ongoing growth.

While we do offer done-for-you services, we are first and foremost a consultancy, and we don’t engage in projects that do not fit our guidelines, or accept work from clients that we do not believe will be helpful for them, no matter how much they are willing to pay.

Our mission is to help people reach their goals.  Our vision is to be a powerful tool that aids people in that process.

“A Powerful Partnership for Business Growth”

Personas

Jason Dane

Jason is a young, aspiring, and successful entrepreneur.  He values his time and has the budget to let the experts handle the rest.  He prioritizes easy & productive relationships.

  • Tech Savvy 90% 90%
  • Business & Marketing 90% 90%
  • Free Time 10% 10%
  • Passion 95% 95%

Ana Stillwell

Ana is a rising star in a mid-sized company.  She takes control of goals that are set for her and gets things done.  She has been asked to manage digital marketing, and knows she needs help in order to succeed, and isn’t afraid to get it.

  • Tech Savvy 50% 50%
  • Business & Marketing 75% 75%
  • Free Time 50% 50%
  • Desire to Succeed 95% 95%

Jim Franklin

Jim knows his business inside and out and makes good money doing it.  He wants to solidify growth before he retires, but he knows that his technical ability is not what it needs to be.  He can be a little cranky at times, but is ultimately grateful to be able to work with experts.

  • Tech Savvy 20% 20%
  • Business & Marketing 90% 90%
  • Free Time 40% 40%
  • Commitment 95% 95%

logo

color palette

Pirate & Fox seeks to make life easier for entrepreneurs, business owners, and engaged employees who are involved in successful projects and are ready to engage outside help to optimize digital marketing & automation.  Using a holistic brand vision to understand the goals and audience of a company, we assess the position of companies against our framework for success and then apply the Spiral Method to help companies achieve consistent ongoing growth.

While we do offer done-for-you services, we are first and foremost a consultancy, and we don’t engage in projects that do not fit our guidelines, or accept work from clients that we do not believe will be helpful for them, no matter how much they are willing to pay.

Our mission is to help people reach their goals.  Our vision is to be a powerful tool that aids people in that process.

[awe_palette colors=”330033,003333,#19535F,#0B7A75,#FA8334″]

typography

Logo Font: Moon Light

Heading Font: Raleway (all caps, no bold or italics)

a b c d e f g h i j k l m n o p q r s t u v w x y z

Body Font: Montserrat

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Quote Font: Volkhov (italics, larger font sizes)

“This is a Quote”

Font Colors: #666666, #ffffff, #000000

[awe_palette colors=”#666666, #fffffff, #000000″]

Brand Personality

Pirate & Fox is a company of people who are here to serve other people.  We value honesty and integrity in our communication on every level.  We are a professional agency, and part of that is intelligence, class, and quality.  So, even when we convey the personal, it needs to be with those qualities.  We are pirates.  We embrace the vast nature of the world, beauty, and excellence.

supporting Graphics

Iconography

Pirate & Fox seeks to make life easier for entrepreneurs, business owners, and engaged employees who are involved in successful projects and are ready to engage outside help to optimize digital marketing & automation.  Using a holistic brand vision to understand the goals and audience of a company, we assess the position of companies against our framework for success and then apply the Spiral Method to help companies achieve consistent ongoing growth.

While we do offer done-for-you services, we are first and foremost a consultancy, and we don’t engage in projects that do not fit our guidelines, or accept work from clients that we do not believe will be helpful for them, no matter how much they are willing to pay.

Our mission is to help people reach their goals.  Our vision is to be a powerful tool that aids people in that process.

applications

Here are some examples of possible ways the logo could be used that fit our corporate guidelines.